Stephen Wise Blog

Integration Professionals. We dramatically improve traction.

Trudeau I'm Sorry

I'm Sorry

Trudeau I'm Sorry Apology

Bob Dylan demonstrates everything we need to know about a bad apology. He really is not sorry.

One of Us Must Know (Sooner or Later), Bob Dylan

"I didn't mean to treat you so bad. You don't have to take it so personal. I didn't mean to make you so sad. You just happened to be there, that's all."

The Canadian Prime Minister took a page from Dylan’s sorry songbook when an allegation arose that twenty years earlier, he had inappropriately touched a female reporter.

Trudeau advised us his behaviour was appropriate; it was her perception that was off -

Justin Trudeau

“I think the essence of this is people can experience interactions differently and part of the lesson we need to learn in this moment of collective awakening … people in many cases, women, experience interactions in professional contexts and other contexts differently than men.”

When a child does something wrong and we teach them to apologise to their brother or friend – they will go on to tell you the reason they apologised is they were told too. This is a missed opportunity for growth if we take this attitude into adulthood.

A good apology could show the other party you really care for their interests and help you both to move on.

Don’t be like a child.

or Trudeau.

and not like Dylan.

5 Elements for an Effective Apology:

    1. Be really clear you are sorry
    2. Say what you regret
    3. Explain how you should’ve behaved
    4. Demonstrate your empathy by acknowledging the full impact of your actions
    5. Ask for forgiveness

It can be intimidating to take responsibility with an effective apology. We learned in childhood to “Do the right thing”. I want everyone to remind themselves that doing the right thing is only the tip of the iceberg. An effective apology is extremely empowering for both parties.

Go ahead. Try it. Feel free to provide feedback or examples of really big apologies and whether the sorry was successful or not.


Stephen Wise
Integration Professionals

I dramatically improve traction in complex initiatives



tag agile excellence itil pmi prince2 project management baseline change request earned value issues methodology project manager schedule tools value wbs issue status leadership productivity project managment recovery scope turnaround ac ev pv benefits collaboration communicate communication culture data integrity drivers failures fast faster ideas investments mehtodology portfolio prioritizing project selecting speed sponsor success closure cost duration effort estimating execution forecast initiation lifecycle pert planning project 2010 risk three-point estimating work effort business challenge development disadvantage elite global growth hiring loyalty market perks race solutions staffing standards talent tb1 team unemployment brazil change china diversity employee environment factors fit hire mobile personnel skype tb4 turnover twitter virtual 90 days hires metric new on-boarding watkins challenges firms looking plan shifting tb9 work aging developed developing ethiopia germany japan population qualified skilled workers workforce certification economy experience gaps industries innovation intelligent knowledge modern quality sales soft skills tb2 education lack tb3 training business case implementation outcome Strategy customer dashboard executive long-term management results time closing executing flowers photography spring apology sorry stephen wise trudeau resilience Future-State Business-Value Transformation cybersecurity Merger healtcare IoT Artificial Intelligence Vision Clarity Decision-making skills drones tesla Mergers Synergy banking block chain cryptocurrency ledger middleman satoshi toronto AI in Supply Chain Sustainable Logistics Practices Omnichannel Supply Chain Management #AI #ai #entertainment #trends Artificial Intelligence business solutions Business innovation with AI Transformative AI services #energy #trends